I'm Tobi, a PhD in Media Informatics which I obtained from the Ludwig-Maximilians University in Munich. You can think of it as Computer Science plus Human-Computer-Interaction (HCI). Currently, I'm a Senior User Experience Researcher at Google in Munich. Call me Tobi.

At Google...

• I run research for the Google Account where users can manage their info, privacy and security to make Google work better for them. Here, I work with a team of dedicated designers, product managers, writers, and engineers. We relaunched a new experience in 2018, helping billions of users to manage who they are at Google. Sundar presented our product in his keynote at I/0 2019, and the platform is regularly in the spotlight.
• I've led research projects in collaboration with Google Search, Android, Assistant, Password Manager, and many more teams.
• I facilitate design workshops, sprints, and planning sessions.
• I've specialized in Information Architecture and cross product user journeys.

In my (past) academic life...

• As part of my PhD project in Usable Security & Privacy, I investigated supporting users in password authentication with persuasive design.
• I conceived and single-handedly implemented Big data projects on the front- and back-end.
• I gave talks at conferences like CHI, Persuasive, or EuroUSEC. I continue to serve as peer reviewer in the academic world.
• I programmed npm and R libraries, as well as browser Add-Ons with tens of thousands of downloads.

When I'm not at work...

• I run a YouTube channel ("Tobi Loops") where I record myself improvising on the guitar. 150.000+ people have watched those videos.
• I've released two albums with my Indie-Rock band Ron Jambo
• I keep learning new instruments

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